Reliance Communications to lead the next wave of the mobile internet usage through Android
ü First Indian Telco to exclusively market Android devices in collaboration with Google
ü Offers an attractive data usage plan (Free 1GB per month) for all Android users
ü Rolls out high decibel marketing campaign including TVCs
ü Plans to launch exclusive apps, carrier billing and expert customer care
Mumbai, April 16, 2012: Reliance Communications, India’s fully integrated telecommunications service provider, today announced its plans to exclusively market Android TM* devices in India over its superior network for the next 2 years. Through this strategic collaboration with Google TM*, Reliance Communications will market the Android mobile operating system and Google Mobile Services in order to promote the usage of Android devices in the country.
Reliance Communications, the first telecom operator in the country to collaborate with Google, is committed to devote dedicated resources to accelerate the delivery of superior services, content and applications for Android device users. Reliance Communications will create exclusive data plans and services specifically targeted to promote Android devices on its network. This collaboration will ensure that the data plan is optimized for usage with Android devices; the services offered will help create a distinctive and enhanced experience for existing customers on its network using Android devices along with the promotion of at least one 3G data plan.
In line with other such collaborations in mature markets like USA, Japan and Australia, Google has associated with Reliance Communications to leverage the pan India high quality Reliance network, especially the superior Reliance 3G network along with the fastest growing Android mobile platform to deliver leading-edge mobile applications, services and devices.
Through this collaboration Reliance Communications will offer an exclusive free 1GB usage per month 3G plan to all Android device users. Reliance also plans to introduce expert customer care, carrier billing, exclusive apps and content in addition to the dedicated Android experience zone at Reliance retail outlets across the country. The range of Android Smartphones to work best on the superior Reliance network will come from leading handset manufacturers in the world over the next 2 years.
Announcing this partnership, Mr. Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications Limited said, “In line with the rapid growth of Smartphones in the country, Reliance has collaborated with Google to catapult the change by providing compelling new experience to device users in terms of speed, coverage and app ecosystem across segments. Our collaboration with Google is set to bring in many novelties and unique features for device users on our superior network, complementing the innovation of Android powered services and devices.”
The marketing activities will include Above the Line / Below the Line activities, developing co-branded mobile applications for Android Smartphones and marketing campaigns promoting the Google Mobile Services. Reliance Communications shall continue to work on Android launches and promotional campaigns going forward in the next 2 years.
To reveal the distinctive affiliation between Reliance and Android, Reliance Communications has introduced the Reliance – Android “BLUE BOT” advertisement campaign across various platforms. The campaign showcases the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’ symbolizing the partnership as ‘Be Blue, it’s Simply Better!!’
*Android and Google are trademarks of Google Inc.
About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Group. The Reliance Group currently has a net worth in excess of Rs. 89,000 crore (US$ 19.7 billion), cash flows of Rs. 10,900 crore (US$ 2.3 billion), net profit of Rs. 3,600 crore (US$ 0.8 billion).
Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 158 million including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes over 35,000 Indian and multinational corporations including small and medium enterprises and over 800 global, regional and domestic carriers.
Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
For more information, please contact:
Reliance Communications Ltd.
+91 93204 99499 (M)
+91 22 303 71323 (D)
Reliance Communications Ltd.
+91 9324868621 (M)
+91 22 303 71413
+ 98338 07272 (M)
+ 98336 54390 (M)