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Wed 25 Nov 2009	CASBAA
Casbaa On The Atac 2010
Hong Kong, 25 November 2009 – Following the launch of the Asia TV Advertising Coalition (ATAC) in July this year, the CASBAA-led Coalition has issued a new edition of its core publication, ‘Subscription TV Advertising Asia 2010’. The ATAC stakeholders encompass the vast majority of advertising spend on subscription TV across Asia, including Discovery Networks Asia, CNN, Fox One Stop Media, SPE Networks – Asia, Bloomberg Television, CNBC Asia and NBC Universal. Both the 2010 print edition of the ATAC sourcebook and its in-depth website, (http://atac.casbaa.com), provide actionable facts designed to better inform the global advertising community. The latest updates encompass case studies, viewership and trend data drawn from the Asia Pacific and beyond. New features include a section on Asia Pacific advertising regulations and expert reports on the burning issues facing the media industry today. As of early November 2009 there were 326 million subscription TV households in the 15 markets covered by ATAC. This represents 45% of all TV households across the region, an increase of 35 million homes since Y/E 2008. Tom Keaveny, EVP and MD of Discovery Networks Asia-Pacific said: “ATAC brings together the leading broadcasters in the region to showcase the strength of subscription TV and its many benefits for advertisers: strong brands, quality content, affluent audiences and efficient, targeted media buys.” “Our audiences are growing year-on-year, and through this, ATAC is a credible source of information for agencies and advertisers delivering the most relevant data with more accountability.” Connie Chan, MD, Mediaedge:cia Singapore and Global Solutions added: "The regional television landscape continues to evolve, becoming more measurable and more interactive through the latest technology. All this needs to be tested and applied.” “Only through working together can the regional TV industry optimize the latest technologies and pass the full benefits to our clients and ultimately the consumer." In early 2010 the regional networks will carry an on-air campaign promoting the effectiveness of subscription TV advertising supported by additional trade marketing initiatives. The ATAC program for 2010 will also include a Multimedia Audience Measurement Summit featuring global experts engaged in on-screen research. Further details will be released soon. ### About ATAC The Asia TV Advertising Coalition (ATAC) is an initiative of CASBAA, an industry alliance dedicated to generating new advertising revenue streams for subscription television across 15 Asian markets with 326 million Asian subscribers. The ATAC stakeholders are Turner International, Discovery Networks Asia, Sony Pictures Entertainment, FOX One Stop Media, CNBC Asia, Bloomberg Television and NBC Universal. About CASBAA – www.casbaa.com The Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organisations in the pay-TV business, which in turn serve more than three billion people. Patron members include Al Jazeera, Asia Broadcast Satellite, AsiaSat, ASTRO, Australia Network, Bloomberg Television, Discovery Networks Asia-Pacific, Disney-ABC International Television (Asia-Pacific), Fox International Channels, Genesis Networks, HBO Asia, Intelsat, Irdeto, ITV Global Entertainment, Macquarie, MTV Networks Asia, NBC Universal Global Networks, NDS, NOW TV, PricewaterhouseCoopers, Qualcomm MediaFLO Technologies, Rainbow Media, SES World Skies, SingTel, Sony Pictures Television, Tiger Gate Entertainment, Tom Group, TrueVisions and Turner Broadcasting System Asia Pacific. To view the full list of CASBAA members, please visit here. Click here for CASBAA RSS News Feed. For enquiries, please contact: Rita Vannithone Director Marketing & Communications, CASBAA Tel: +852 2854 9940 Email: rita@casbaa.com Helen Shek Manager Communications, CASBAA Tel: +852 2854 9943 Email: helen@casbaa.com

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